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Benchmark International Successfully Facilitated the Transaction Between Telmark Sales Solutions, Inc. and Market Performance Group

March 18, 2026

Telmark Sales Solutions is a brokerage firm providing sales, marketing, and order processing services to companies within the consumer packaged goods (CPG) industry. The company also offers professional business development services to clients operating in the healthcare and insurance sectors. Through its industry expertise and established relationships, Telmark has supported brands in expanding distribution and strengthening their presence across a variety of retail channels.

Market Performance Group (MPG), a portfolio company of Sentinel Capital Partners, is an omnichannel commerce agency that partners with consumer packaged goods manufacturers to support brand growth across both physical and digital retail environments. The company provides a range of services designed to help brands navigate evolving retail channels and strengthen their market presence.

Your Path to a Successful Sale Begins Here.

The acquisition of Telmark Sales Solutions expands Market Performance Group’s presence across additional retail and distribution channels within the consumer packaged goods sector. The transaction brings together MPG’s broader commerce platform with Telmark’s brokerage capabilities and established industry relationships, creating a stronger offering for consumer brands.

“It was a pleasure working with Dan Van Daalwyk and Jose Morales throughout this process. Dan’s clear vision for the next phase of Telmark, along with the strength of the team he has built, made the company’s time on market both productive and insightful for all parties involved. From our initial discussions, the team at Sentinel Capital Partners demonstrated a strong interest and commitment to completing a transaction. Combined with the strategic fit Market Performance Group provided, the acquisition became a compelling opportunity for all sides. We look forward to seeing the continued success of this partnership and wish both teams the very best moving forward.”
— Corbin Woodley, Associate, Benchmark International

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ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled transactions across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook’s and LSEG's Global League Tables.

The content provided by Benchmark International, including articles, blog posts, videos, and other media, is for general informational purposes only and does not constitute legal, financial, investment, or business advice. While we strive for accuracy, the information may be based on third-party sources, market trends, and evolving industry data that are not independently verified or guaranteed to be current or complete. Any opinions expressed are those of the authors and do not necessarily reflect the views of Benchmark International. Market trends, forecasts, and forward-looking statements are inherently uncertain and subject to change. Nothing in our content should be relied upon as a substitute for personalized advice from qualified professionals. Benchmark International disclaims all liability for any loss or damage resulting from reliance on this content. Always consult with appropriate experts before making business decisions.

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