Grow A Business

Benchmark International, through Zelda and her team, facilitated the initial introduction to Colin and Jamie from Synapt and supported the early stages of engagement. Zelda stayed in touch throughout the process, providing reassurance, comfort and professional advice at each step. Synapt’s professionalism, experience and strong commercial insight helped drive the transaction to a successful conclusion within three months. I especially appreciated Colin and Jamie’s sensitivity during what was, for me, a significant and emotional transition, given the long-term relationships I had developed with the CiM Automation team, our suppliers and our customers. They handled the process with genuine understanding and respect.

We’re delighted to have completed this acquisition and to welcome CiM Automation into the Synapt family. It’s a solid, well-run business with good values, deep expertise and long-standing customer relationships — exactly the kind of company we like to develop. The seller, Philip Gilmour, should be proud of what he built, and we are committed to advancing that legacy.

We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.

By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition.