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Closing Remarks Q&A with Kayla Sullivan: What Buyers Look for in a Business
June 17, 2026
Have you ever wondered what EBITDA is, how a business is valued, or what private equity does? What separates a highly sought-after business from one that struggles to attract buyer interest? How do buyers determine value, and what factors influence the outcome when a company goes to market?
If you’ve ever considered selling your business, you’ve probably asked at least one of these questions. In this episode of Closing Remarks, Dara Shareef answers common questions business owners ask about valuation, buyers, and the M&A process as unfamiliar terms start to surface.
Joining him is Kayla Sullivan, Benchmark International’s Operations Director. Having spent more than a decade with Benchmark International and worked alongside transaction teams on hundreds of engagements, Kayla brings a unique perspective on the questions business owners ask throughout the sale process. In this episode, she serves as the voice of the audience, asking the most common questions she has encountered throughout her career.
Together, they explore topics that significantly affect a company’s attractiveness to buyers, including EBITDA, business valuation, private equity, customer concentration, growth potential, and other factors that can impact value.
Insights Every Business Owner Should Know
Whether you’re actively preparing for a sale, considering a sale, or simply looking to better understand what drives business value, this conversation delivers practical insight into how buyers evaluate opportunities and what business owners should know as they plan for the future.
Tune in to hear Dara answer real-world questions and provide a clearer understanding of the concepts that can influence a successful business sale.
Closing Remarks is now streaming on Spotify, Amazon Music, Apple Podcasts, and YouTube.
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