Insights

Benchmark International Successfully Facilitated a Transaction Between SnailWorks, LLC and Beacon Software

August 14, 2025

Benchmark International has successfully facilitated a transaction between SnailWorks, LLC, based in Frederick, MD, and Beacon Software, based in Toronto, ON. 

SnailWorks offers mail tracking services and supports direct mail marketers by providing web-based tools that enhance the effectiveness of direct mail through coordinated channels. SnailWorks integrates direct mail, triggered emails, and advertisements into its proprietary software to ensure that clients obtain a thorough and informative marketing experience.

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Beacon Software is an acquirer of successful software companies with a “hold and grow forever” strategy. The firm leverages a comprehensive platform of software modules, shared services, and world-class talent to enable scale and drive innovation with its partner companies.

“SnailWorks leadership came to market with a strong incentive to exit efficiently without sacrificing the quality of their potential buyers or the range of their potential options. We well understood the strong reception that this opportunity would garner from great buyers, and we were able to curate a process that provided great competitive tension and a multitude of options for our clients. All parties were excited about the outcome and for what lies ahead for the company and its fantastic new partners at Beacon Software.” - William Sullivan, Managing Director, Benchmark International

 Schedule a Call

Americas: Sam Smoot at +1 (813) 898 2350 / [email protected]

Europe: Michael Lawrie at +44 (0) 161 359 4400 / [email protected]

Africa: Anthony McCardle at +27 21 300 2055 / [email protected] 

 

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled transactions across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook’s and LSEG's Global League Tables.

The content provided by Benchmark International, including articles, blog posts, videos, and other media, is for general informational purposes only and does not constitute legal, financial, investment, or business advice. While we strive for accuracy, the information may be based on third-party sources, market trends, and evolving industry data that are not independently verified or guaranteed to be current or complete. Any opinions expressed are those of the authors and do not necessarily reflect the views of Benchmark International. Market trends, forecasts, and forward-looking statements are inherently uncertain and subject to change. Nothing in our content should be relied upon as a substitute for personalized advice from qualified professionals. Benchmark International disclaims all liability for any loss or damage resulting from reliance on this content. Always consult with appropriate experts before making business decisions.

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