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Benchmark International Successfully Facilitated the Transaction Between Campfire Group Limited and Literacy Capital PLC

August 13, 2024

Benchmark International is delighted to announce that Manchester-based Campfire has secured a significant minority investment from Literacy Capital.

Campfire was founded in 2019 by Alex Brown and Joe Gradwell and is a full-service, digital marketing agency specialising in influencer marketing and short form video content. Campfire provides technology and data-led influencer marketing services, with the business’ proprietary trend spotting and prediction tool, Spark, at the core of its service offering.

The business has completed over 10,000 influencer collaborations to date, generating market leading engagement rates and return on investment for its clients. The service offering includes influencer marketing, strategy, organic social, paid media, content creation and data analytics.

London-listed Literacy Capital is an investment trust that was co-founded by Paul Pindar and Richard Pindar in 2017. It has been the top-performing listed investment trust over the last three years with a current market capitalisation standing at around £300m.

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The investment from Literacy Capital will support Campfire's continued growth, both organically and via strategic acquisitions, with a focus on its technology-centric proposition.

Alex Brown and Joe Gradwell will remain with the business, while Jim Brigden (non-executive chairman) and Paul Cooper (non-executive director) join the business at completion, bringing marketing and digital media related experience from successful operational and advisory roles at Brainlabs, I Spy, The Search Works and Overture.

The transaction is Literacy Capital's 24th platform investment since the inception of the fund in 2017.

SCHEDULE A CALL

Americas: Sam Smoot at +1 (813) 898 2350 / [email protected]

Europe: Michael Lawrie at +44 (0) 161 359 4400 / [email protected]

Africa: Anthony McCardle at +27 21 300 2055 / [email protected] 

 

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled transactions across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook’s and LSEG's Global League Tables.

The content provided by Benchmark International, including articles, blog posts, videos, and other media, is for general informational purposes only and does not constitute legal, financial, investment, or business advice. While we strive for accuracy, the information may be based on third-party sources, market trends, and evolving industry data that are not independently verified or guaranteed to be current or complete. Any opinions expressed are those of the authors and do not necessarily reflect the views of Benchmark International. Market trends, forecasts, and forward-looking statements are inherently uncertain and subject to change. Nothing in our content should be relied upon as a substitute for personalized advice from qualified professionals. Benchmark International disclaims all liability for any loss or damage resulting from reliance on this content. Always consult with appropriate experts before making business decisions.

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