Insights

PUSHTech Client Testimonial

July 11, 2024

Benchmark International facilitated the transaction between PUSHTech and Cendyn. Watch as Gerry Haag and Carlos Moncho, former shareholders at PUSHTech, discuss why they opted to work with an M&A adviser, what Benchmark International brought to the table, and where PUSHTech is now with the assistance of an acquirer.

PUSHTech, a remote company with shareholders based in Barcelona and Mallorca, is a cloud-based customer data platform (CDP) and CRM platform. Its suite of integrated products offers hotel-specific functionalities, including email marketing, marketing automation, hotel CRM, guest journey automation, and sales CRM.

Cendyn is a catalyst for digital transformation in the hospitality industry, helping hotels drive profitability and guest loyalty. Its integrated technology platform aligns revenue, eCommerce, distribution, marketing and sales teams with centralised data, applications, and analytics. The company has offices located in the USA, UK, Paris, Singapore, and India, and serves tens of thousands of customers across 143 countries.

With the original founders of PUSHTech deciding now was the time to sell the business as they were at a stage in their lives where they wanted more security, they looked to Benchmark International to help them find a suitable acquirer for the business.

After Benchmark International had generated numerous offers, the clients opted for Cendyn. Since the acquisition, the company has invested heavily in additional team members, more resources, additional marketing, and further professional processes, enabling the company to grow very quickly, on a global basis.

Summing up the process, Gerry Haag said:

“So I would 100% recommend Benchmark, because Benchmark has everything that you need. It has reach [and] access to that global buyers market. I really enjoyed the people I was involved with, which is halfway to Rome. So, if you click together as people with your teams, I think you can achieve great things. So that's what happened with us and that's why I can highly recommend.”



Americas: Sam Smoot at +1 (813) 898 2350 / [email protected]

Europe: Michael Lawrie at +44 (0) 161 359 4400 / [email protected]

Africa: Anthony McCardle at +27 21 300 2055 / [email protected] 

 

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled transactions across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook’s and LSEG's Global League Tables.

The content provided by Benchmark International, including articles, blog posts, videos, and other media, is for general informational purposes only and does not constitute legal, financial, investment, or business advice. While we strive for accuracy, the information may be based on third-party sources, market trends, and evolving industry data that are not independently verified or guaranteed to be current or complete. Any opinions expressed are those of the authors and do not necessarily reflect the views of Benchmark International. Market trends, forecasts, and forward-looking statements are inherently uncertain and subject to change. Nothing in our content should be relied upon as a substitute for personalized advice from qualified professionals. Benchmark International disclaims all liability for any loss or damage resulting from reliance on this content. Always consult with appropriate experts before making business decisions.

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