Insights

Benchmark International Successfully Facilitated the Transaction Between Total Sales & Marketing, Inc. and Retail Rex Capital

August 26, 2025

Benchmark International is pleased to announce the transaction between Total Sales & Marketing, Inc. and Retail Rex Capital

The seller, Total Sales & Marketing, Inc., is a leading provider of promotional products and marketing services, offering a portfolio of more than 300,000 items, including OEM (custom-manufactured) solutions. Serving some of the top companies in the United States for over 35 years, Total Sales & Marketing has built a reputation for quality, creativity, and exceptional client service.

Your Path to a Successful Sale Begins Here.

The buyer, Retail Rex Capital, led by San Diego based entrepreneur, operator, and investor Erika O’Brien, is a fully capitalized search fund in partnership with Novastone Capital Advisors. Novastone operates a leading search fund platform dedicated to supporting aspiring entrepreneurs in identifying, acquiring, and growing small to mid-sized businesses.

“This transaction is an excellent outcome for both parties, bringing together a long-standing industry leader with a driven entrepreneur eager to build on its legacy. We wish both sides continued success as they enter this exciting new chapter.” – Tyler Gonska, Transaction Director, Benchmark International

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