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Benchmark International Successfully Facilitated the Transaction Between Push Technologies SL and Cendyn Group LLC

October 10, 2023

Benchmark International is pleased to announce the acquisition of Barcelona-based PUSHTech by hospitality technology specialist, Cendyn, based in Florida.

Watch the video testimonial here: 

PUSHTech is a cloud-based customer data platform (CDP) and CRM platform offering a suite of integrated products with hotel-specific functionalities including email marketing, marketing automation, hotel CRM, guest journey automation, and sales CRM.

Cendyn is a catalyst for digital transformation in the hospitality industry, helping hotels drive profitability and guest loyalty. Its integrated technology platform aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics. The company has offices located in the USA, UK, Paris, Singapore, and India, and serves tens of thousands of customers across 143 countries.

Cendyn is backed by Accel-KKR, a technology-focused private equity firm based in Silicon Valley.

The acquisition of PUSHTech reinforces Cendyn’s dedication to growth and advancement in the CRM landscape.

Carlos Moncho, CEO at PUSHTech, commented: “We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.”

Jack Blaha, CEO at Cendyn, said: “By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition.”



Americas: Sam Smoot at +1 (813) 898 2350 / [email protected]

Europe: Michael Lawrie at +44 (0) 161 359 4400 / [email protected]

Africa: Anthony McCardle at +27 21 300 2055 / [email protected] 

 

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $12.5 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook’s and Refinitiv’s Global League Tables.

The content provided by Benchmark International, including articles, blog posts, videos, and other media, is for general informational purposes only and does not constitute legal, financial, investment, or business advice. While we strive for accuracy, the information may be based on third-party sources, market trends, and evolving industry data that are not independently verified or guaranteed to be current or complete. Any opinions expressed are those of the authors and do not necessarily reflect the views of Benchmark International. Market trends, forecasts, and forward-looking statements are inherently uncertain and subject to change. Nothing in our content should be relied upon as a substitute for personalized advice from qualified professionals. Benchmark International disclaims all liability for any loss or damage resulting from reliance on this content. Always consult with appropriate experts before making business decisions.

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