Mark Villaloboz

About

Mark grew up in the Chicago area in a family that valued thoughtful work and staying deeply connected to those around him. He earned a Bachelor’s degree in Marketing Management from Elmhurst University, but his education actually started when he was a teenager during the early era of the Internet, building web pages around his interests as he was growing up. That passion for web technology never faded. Mark realized early on that combining his technical interest in computers and websites with formal business knowledge would allow him to help build profitable, sustainable systems.

As Director of Demand Generation at Benchmark International, Mark builds and scales the revenue-generating systems and acquisition strategies that connect the firm with high-value business sellers and prospects. His role bridges strategy and execution: he designs integrated demand generation campaigns across a variety of channels and tactics to drive qualified pipeline and revenue growth. He brings deep expertise in multi-channel attribution, data-driven decision-making, and marketing technology implementation, aligning marketing strategy with sales processes and helping to bridge the overlap between these disciplines.

Mark is highly motivated by family and community. He believes that success in business is not just about personal or corporate gain, but about sharing knowledge and creating value for those around us. He finds real fulfillment in helping his neighbors and local community, whether that’s advising a small business owner, mentoring someone early in their career, or simply being a resource when someone needs guidance.

Experience

Mark’s role is to identify and engage business owners and entrepreneurs who are exploring the possibility of a transaction. He manages the full demand generation function, from strategy and channel selection through campaign execution, measurement, and optimization. This includes a wide variety of tactics and analytics across all channels. He wants sellers and business owners to understand that the messaging you see from Benchmark is designed with one principle in mind: building trust and credibility. The goal is to show you what a partnership with a trusted, experienced, and respected M&A firm looks like. Every touchpoint with our marketing is an extension of Benchmark’s commitment to integrity and professionalism.

Previously, Mark spent years working as a demand generation and paid media leader at multiple digital marketing agencies where he managed marketing budgets exceeding $60 million annually for clients across diverse industries. In that role, he developed deep expertise in building and scaling integrated demand generation campaigns, optimizing marketing technology stacks, and driving significant bottom-line results year over year for clients. He worked in many areas, from senior living communities and design-build contractors to commercial real estate firms and pest control companies each with unique markets, buyer personas, and sales cycles. That breadth of industry experience became invaluable because it taught him how to quickly understand a business, identify its ideal customer profile, and build messaging and campaigns that actually resonate. At Benchmark International, that translates directly into understanding the incredible diversity of business types and industries that we assist. Mark understands what motivates them, what keeps them up at night, and what a successful outcome looks like for their business.