Benchmark International Successfully Facilitated the Transaction Between Mind the Speed (Pty) Ltd and Cool Ideas

Benchmark International is pleased to announce the successful acquisition of Mind the Speed (Pty) Ltd (Mind the Speed) by Cool Ideas.

Mind the Speed is a South African internet service provider (ISP) that has rapidly established itself as a prominent player in the residential internet market. Since its launch in 2019, the company has built a reputation for reliability and service excellence, thanks to the implementation of robust, world-class systems from inception.

Mind the Speed delivers high-speed internet services through partnerships with leading fibre network operators, including Vumatel, Openserve, Frogfoot, and MetroFibre. Its strategic approach and operational efficiency enabled it to achieve swift growth, reaching over 2,000 subscribers within its first year of operation.

Cool Ideas is a pioneering internet service provider and was among the first to operate on South Africa’s fibre-to-the-home (FTTH) open access network. The company is focused on delivering fast, unrestricted internet, offering unshaped and unthrottled FTTH and fibre-to-the-business (FTTB) packages with no data caps or long-term contracts—services are provided on a flexible month-to-month basis.

Our Business is Selling Your Business.

Managing Director of Mind the Speed, Bradley Love, commented on the transaction:
“I would like to extend my sincere thanks to the team at BMI for guiding us through this transition with such professionalism and care. Their expertise made the entire process seamless from start to finish. I’m confident that Cool Ideas is the right partner to take things forward.”

Co-Owner, Paul Butschi from Cool Ideas commented: “Thanks to the team at Mind the Speed and BMI for a smooth transaction, the negotiations were frictionless and easy to deal with. We believe this was a great fit for both companies.”

Johann Haasbroek from Benchmark International added: “It was a privilege to work alongside two outstanding organisations on this transaction. We believe there is a genuine alignment and shared vision between Mind the Speed and Cool Ideas, which we expect will lead to significant success. We express our gratitude to both teams for their professionalism, collaboration, and trust throughout the process. We are confident that this marks the beginning of an exciting new chapter for both companies."

Schedule a Call

Share This Post