Benchmark International Successfully Facilitated the Transaction Between Xink ApS and Omnidocs A/S

Benchmark is delighted to have advised the shareholders of Xink on its successful sale to Omnidocs, backed by Main Capital Partners.

Denmark-based Xink was founded in 2009 and provides a centralised workflow communication and governance platform that standardises and automates enterprise email identity, compliance, and campaign activation for enterprise clients, ensuring every outbound message is compliant, on-brand, directory-driven, and contextually up to date across platforms and cross device deployment through role-based access. With more than 5,000 customers and approximately 65% of revenue generated outside its home market, primarily in the United States and the United Kingdom, Xink represents a strong strategic fit with Omnidocs.

Founded in 2004 in Copenhagen, Denmark, Omnidocs is a document generation and automation solutions company focused on enhancing productivity, compliance, and quality across critical sectors such as public services, financial services, and legal firms. The company holds a strong position in Denmark and continues to expand internationally, supported by a growing presence in the UK, Benelux, the Nordics, and the DACH region.

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Backed by private equity firm Main Capital Partners, this transaction marks the sixth add-on acquisition for Omnidocs since partnering with the firm and further strengthens the group’s global market position. This combination marks an important step toward expanding Omnidocs’ presence among international enterprise customers while further enhancing the group’s product offering within outbound document generation and template control.

Bjarne Mess, Founder of Xink, commented: “Joining forces with Omnidocs marks an exciting new chapter for Xink. We have built a strong position in email signature management with a highly international customer base, and we see a compelling strategic fit with Omnidocs’ broader document creation and automation platform. Together, we will be able to accelerate our growth ambitions, expand our reach, and deliver even greater value to customers worldwide. I am excited to continue this journey as part of the Omnidocs Group.”

Jeppe Schytte-Hansen, CEO & Co-Founder of Omnidocs, added: “I am proud to announce our acquisition of Xink, our sixth acquisition in just two and a half years. This is a defining milestone for Omnidocs. With this acquisition, we surpass EUR 30 million in annual revenue and further strengthen our position in the European document automation software market. Reaching this scale in such a short period is a testament to the trust our customers place in us and to the growing demand for solutions that simplify how organisations create, manage, and automate business critical documents. Together with Xink, we are accelerating our ambition to redefine how modern organisations work with business content and communication.”

Wessel Ploegmakers, Partner & Head of Nordics at Main Capital Partners, concluded: “We are very pleased to welcome Xink to the Omnidocs Group. Xink has built an impressive business with a highly scalable product, a strong recurring revenue profile, and an international customer base. The combination is highly complementary from both a product and geographic perspective and further strengthens Omnidocs’ position in key international markets. We look forward to supporting the next phase of the group’s growth journey.”

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